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VirtualTryOn logo showing black “virtual” and “on” text with orange “try” framed by left and right arrows

Revolutionizing Fashion Shows with Artificial Intelligence

A new approach to fashion shows: faster, more cost-effective, more sustainable.

Reinventing Fashion Shows for the Digital Age

The fashion world is evolving, but traditional runway shows remain expensive, complex, and limiting.
With VirtualTryOn, we offer a revolutionary alternative: fully virtual fashion shows with AI-generated models.

Imagine being able to present your collections with the same elegance and impact as a traditional runway show — but without the logistical constraints, exorbitant costs, or environmental impact.

Our Mission

At VirtualTryOn, our mission is to democratize high-end fashion presentation by harnessing the power of artificial intelligence and immersive technologies. We aim to empower brands—regardless of size or budget—to bring their creative visions to life through fully virtual fashion shows that are elegant, scalable, and environmentally conscious.

By replacing the limitations of traditional runway shows with flexible, sustainable, and globally accessible digital experiences, we’re redefining how fashion is showcased, shared, and celebrated in the digital era.

Our Vision

To create digital fashion experiences that are:

  • Indistinguishable from shows with real models

  • Fully customizable and creative

  • Accessible to brands of all sizes

  • Sustainable and technologically cutting-edge

  • Distributed globally without geographical limits

Advantages Over Traditional Fashion Shows

Yen, Euro, Dollar, currency symbols side by side

Cost Reduction

Traditional fashion shows cost between €100,000 and €1 million. Our virtual solutions reduce these costs by up to 80%, eliminating expenses such as:

  • Rental of exclusive venues

  • Hiring professional models

  • Travel and accommodation for staff and models

  • Complex physical setups

  • Multiple rehearsals and logistical coordination

Icon of a fast stopwatch symbolizing speed and reduced timelines

Accelerated Timelines

We drastically reduce preparation and execution times:

  • From months to just weeks of preparation

  • No scheduling constraints for models

  • Elimination of setup times

  • Possibility of last-minute changes

  • Rapid production of marketing content

  • Agile response to market trends

Icon of a hand holding leaves symbolizing sustainability and environmental care

Sustainability

A more eco-friendly approach to the fashion industry:

  • Zero carbon emissions from international travel

  • Elimination of waste from temporary setups

  • No energy consumption from physical venues

  • Ability to showcase more looks with fewer resources

  • Alignment with modern consumers’ ESG values

  • Strengthening the brand image as innovative and responsible

The Technology Behind the Scenes

3D Modeling & AI

Creation of Virtual Models

We use advanced artificial intelligence algorithms to generate photorealistic models with customizable features such as:

  • Diversity in ethnicity, body types, and physical characteristics

  • Natural facial expressions and movements

  • Unique walking styles and postures

Fabric Simulation

We apply advanced physical simulation technologies to replicate the realistic behavior of fabrics:

  • Natural movement and drape of materials

  • Accurate reactions to light and environmental conditions

  • Realistic textures for every type of fabric

Environments & Animation

Virtual Scenarios

We create extraordinary environments that would be impossible or cost-prohibitive in the real world:

  • Exotic or fantastical locations

  • Special effects and dynamic transitions

  • Unique environmental interactions

Motion Capture

Advanced motion capture systems ensure authentic movement:

  • Capturing the walk of professional models

  • Smooth and natural motion

  • Customization of runway styles

High-Quality Rendering

Cinematic-quality video output, ready for distribution across all channels.

How Fashion Brands Can Leverage Our Solution

Luxury Brands

High fashion brands can create exclusive and extraordinary experiences:

  • Runway shows in impossible environments like flooded historic palaces or suspended clouds
  • Visual effects that enhance the craftsmanship and intricate details of garments
  • Creative transitions between different looks
  • Immersive VR experiences for selected clients

Black diamond icon representing premium quality and luxury branding

“Imagine presenting your collection in a submerged Versailles or on the surface of the moon, with details visible in ways a live audience could never fully appreciate.”

Case Study Example:

An Italian luxury brand saved €350,000 by using our solution for the exclusive preview of their Pre-Fall collection, reaching a global audience of buyers and VIPs without the need for international travel.

Streetwear and Contemporary Brands

Contemporary brands can experiment with dynamic storytelling:

  • Urban environments enhanced with surreal elements
  • Integration of gaming features and digital culture
  • Collaborations with digital artists for unique visual settings
  • Social media–ready content included in the package

Black streetwear icon featuring a baseball cap above a sneaker on transparent background

“Create a runway show in a futuristic city or a gaming environment, engaging your community in an interactive experience.”

Case Study Example:

An Italian luxury brand saved €350,000 by using our solution for the exclusive preview of their Pre-Fall collection, reaching a global audience of buyers and VIPs without the need for international travel.

Sustainable Brands

Eco-conscious brands can amplify their message through:

  • Visualization of the sustainable lifecycle of their products
  • Illustration of reduced environmental impact
  • Storytelling that connects nature and fashion
  • Strengthening the brand’s ethical identity

Eco-friendly icon with leaves and recycling arrows symbolizing sustainable fashion

“Show your commitment to sustainability not only in your products, but also in the way you present them.”

Case Study Example:

AA sustainable fashion brand used our platform to showcase both its garments and their positive environmental impact, attracting the attention of major international retailers.

Virtual vs Traditional Fashion Show: Cost Comparison

Cost Item Traditional Fashion Show VirtualTryOn Savings
Venue Rental€30,000 – €150,000€0100%
Professional Models€25,000 – €100,000€3,000 – €8,00080–92%
Travel & Accommodation€15,000 – €50,000€0100%
Set Design & Construction€20,000 – €100,000€2,000 – €15,00085–90%
Hair & Makeup Teams€10,000 – €30,000€1,000 – €3,00090%
Catering & Hospitality€5,000 – €25,000€0100%
Video Production€10,000 – €30,000Included100%
TOTAL€115,000 – €485,000€6,000 – €26,00090–95%

Cost Item: Venue Rental

Traditional: €30,000 – €150,000

VirtualTryOn: €0

Savings: 100%

Cost Item: Professional Models

Traditional: €25,000 – €100,000

VirtualTryOn: €3,000 – €8,000

Savings: 80–92%

Cost Item: Travel & Accommodation

Traditional: €15,000 – €50,000

VirtualTryOn: €0

Savings: 100%

Cost Item: Set Design & Construction

Traditional: €20,000 – €100,000

VirtualTryOn: €2,000 – €15,000

Savings: 85–90%

Cost Item: Hair & Makeup Teams

Traditional: €10,000 – €30,000

VirtualTryOn: €1,000 – €3,000

Savings: 90%

Cost Item: Catering & Hospitality

Traditional: €5,000 – €25,000

From Concept to Implementation

From Concept to Implementation

Phase 1: Consultation and Briefing

Initial meetings to define the creative vision, fashion show theme, and specific brand requirements. Analysis of the brand DNA to ensure stylistic coherence.

Phase 2: Conceptual Design

Development of artistic concepts for the virtual environment, creation of customized 3D models, and definition of the general atmosphere of the fashion show.

Phase 3: Digital Production

Digitization of clothing items, programming of model animations, creation of virtual environments, and integration of scenographic elements.

Phase 4: Rendering & Post‑production

High‑definition rendering, color grading, special effects, and final editing of the runway video with soundtrack integration.

Phase 5: Delivery

Finalization of all materials, delivery of files in multiple formats optimized for each platform.

Our Team of Experts

Fashion Strategy & Creative Direction

Our team includes former creative directors and fashion professionals from prestigious fashion houses, bringing:

  • Deep knowledge of current fashion trends
  • Expertise in garment design and tailoring techniques
  • Experience directing high-end fashion shows
  • Ability to transform brand identity into visual storytelling

Technology & Innovation Specialists

Our engineers and digital production experts specialize in:

  • Advanced 3D modeling and fabric simulation

  • Generative artificial intelligence for model creation

  • Motion capture and realistic animation

  • Photorealistic rendering for high-quality visuals

  • Development of immersive virtual environments

Digital Creative
Team

Our creatives are experts in digital art and immersive storytelling:

  • Concept artists for unique virtual runway settings

  • Visual storytellers skilled in brand narratives

  • Special effects designers for immersive scenes

  • Music composers for original soundtracks

  • Cinematic-level post-production specialists

Ready to Revolutionize Your Next Fashion Show?

Discover how VirtualTryOns AI‑powered virtual runway can bring your creative vision to life—cutting production costs and timelines while amplifying your brand’s global impact.