VIRTUALTRYON

Revolutionizing Fashion Shows with Artificial Intelligence

A new approach to fashion shows: faster, more cost-effective, more sustainable.

Reinventing Fashion Shows for the Digital Age

The fashion world is evolving, but traditional runway shows remain expensive, complex, and limiting.
With VirtualTryOn, we offer a revolutionary alternative: fully virtual fashion shows with AI-generated models.

Imagine being able to present your collections with the same elegance and impact as a traditional runway show — but without the logistical constraints, exorbitant costs, or environmental impact.

Our Mission

At VirtualTryOn, our mission is to democratize high-end fashion presentation by harnessing the power of artificial intelligence and immersive technologies. We aim to empower brands—regardless of size or budget—to bring their creative visions to life through fully virtual fashion shows that are elegant, scalable, and environmentally conscious.

By replacing the limitations of traditional runway shows with flexible, sustainable, and globally accessible digital experiences, we’re redefining how fashion is showcased, shared, and celebrated in the digital era.

Our Vision

To create digital fashion experiences that are:

Indistinguishable from shows with real models
Fully customizable and creative
Accessible to brands of all sizes
Sustainable and technologically cutting-edge
Distributed globally without geographical limits

Advantages Over Traditional Fashion Shows

Cost Reduction

Traditional fashion shows cost between €100,000 and €1 million. Our virtual solutions reduce these costs by up to 80%, eliminating expenses such as:

Rental of exclusive venues
Hiring professional models
Travel and accommodation for staff and models
Complex physical setups
Multiple rehearsals and logistical coordination

Accelerated Timelines

We drastically reduce preparation and execution times:

From months to just weeks of preparation
No scheduling constraints for models
Elimination of setup times
Possibility of last-minute changes
Rapid production of marketing content
Agile response to market trends

Sustainability

A more eco-friendly approach to the fashion industry:

Zero carbon emissions from international travel
Elimination of waste from temporary setups
No energy consumption from physical venues
Ability to showcase more looks with fewer resources
Alignment with modern consumers’ ESG values
Strengthening the brand image as innovative and responsible

The Technology Behind the Scenes

3D Modeling & AI

Creation of Virtual Models

We use advanced artificial intelligence algorithms to generate photorealistic models with customizable features such as:

Diversity in ethnicity, body types, and physical characteristics
Natural facial expressions and movements
Unique walking styles and postures

Fabric Simulation

We apply advanced physical simulation technologies to replicate the realistic behavior of fabrics:

Natural movement and drape of materials
Accurate reactions to light and environmental conditions
Realistic textures for every type of fabric

Environments & Animation

Virtual Scenarios

We create extraordinary environments that would be impossible or cost-prohibitive in the real world:

Exotic or fantastical locations
Special effects and dynamic transitions
Unique environmental interactions

Motion Capture

Advanced motion capture systems ensure authentic movement:

Capturing the walk of professional models
Smooth and natural motion
Customization of runway styles

High-Quality Rendering

Cinematic-quality video output, ready for distribution across all channels.

How Fashion Brands Can Leverage Our Solution

Luxury Brands

High fashion brands can create exclusive and extraordinary experiences:

Runway shows in impossible environments like flooded historic palaces or suspended clouds

Visual effects that enhance the craftsmanship and intricate details of garments

Creative transitions between different looks

Immersive VR experiences for selected clients

“Imagine presenting your collection in a submerged Versailles or on the surface of the moon, with details visible in ways a live audience could never fully appreciate.”

Case Study Example:

An Italian luxury brand saved €350,000 by using our solution for the exclusive preview of their Pre-Fall collection, reaching a global audience of buyers and VIPs without the need for international travel.

Streetwear and Contemporary Brands

Contemporary brands can experiment with dynamic storytelling:

Urban environments enhanced with surreal elements

Integration of gaming features and digital culture

Collaborations with digital artists for unique visual settings

Social media–ready content included in the package

“Create a runway show in a futuristic city or a gaming environment, engaging your community in an interactive experience.”

Case Study Example:

An emerging streetwear brand used a virtual fashion show to launch its capsule collection, achieving a 200% increase in online sales.

Sustainable Brands

Eco-conscious brands can amplify their message through:

Visualization of the sustainable lifecycle of their products

Illustration of reduced environmental impact

Storytelling that connects nature and fashion

Strengthening the brand’s ethical identity

“Show your commitment to sustainability not only in your products, but also in the way you present them.”

Case Study Example:

A sustainable fashion brand used our platform to showcase both its garments and their positive environmental impact, attracting the attention of major international retailers.

Virtual vs Traditional Fashion Show: Cost Comparison

Cost Item	Traditional Fashion Show	VirtualTryOn	Savings
Venue Rental	€30,000 – €150,000	€0	100%
Professional Models	€25,000 – €100,000	€3,000 – €8,000	80–92%
Travel & Accommodation	€15,000 – €50,000	€0	100%
Set Design & Construction	€20,000 – €100,000	€2,000 – €15,000	85–90%
Hair & Makeup Teams	€10,000 – €30,000	€1,000 – €3,000	90%
Catering & Guest Hospitality	€5,000 – €25,000	€0	100%
Video Production	€10,000 – €30,000	Included	100%
TOTAL	€115,000 – €485,000	€6,000 – €26,000	90–95%

* Actual costs may vary depending on your brand’s creative needs and level of customization.

From Concept to Implementation

Phase 1: Consultation and Briefing

Initial meetings to define the creative vision, fashion show theme, and specific brand requirements. Analysis of the brand DNA to ensure stylistic coherence.

Phase 2: Conceptual Design

Development of artistic concepts for the virtual environment, creation of customized 3D models, and definition of the general atmosphere of the fashion show.

Phase 3: Digital Production

Digitization of clothing items, programming of model animations, creation of virtual environments, and integration of scenographic elements.

Phase 4: Rendering and Post-production

High-definition rendering, color grading, addition of special effects, and final editing of the fashion show video with soundtrack integration.

Phase 5: Delivery

Finalization of all materials, delivery of files in different formats optimized for various platforms.

Our Team of Experts

Fashion Strategy & Creative Direction

Our team includes former creative directors and fashion professionals from prestigious fashion houses, bringing:

Deep knowledge of current fashion trends
Expertise in garment design and tailoring techniques
Experience directing high-end fashion shows
Ability to transform brand identity into visual storytelling

Technology & Innovation Specialists

Our engineers and digital production experts specialize in:

Advanced 3D modeling and fabric simulation
Generative artificial intelligence for model creation
Motion capture and realistic animation
Photorealistic rendering for high-quality visuals
Development of immersive virtual environments

Digital Creative Team

Our creatives are experts in digital art and immersive storytelling:

Concept artists for unique virtual runway settings
Visual storytellers skilled in brand narratives
Special effects designers for immersive scenes
Music composers for original soundtracks
Cinematic-level post-production specialists