Revolutionizing Fashion Shows with Artificial Intelligence
A new approach to fashion shows: faster, more cost-effective, more sustainable.
Reinventing Fashion Shows for the Digital Age
The fashion world is evolving, but traditional runway shows remain expensive, complex, and limiting.
With VirtualTryOn, we offer a revolutionary alternative: fully virtual fashion shows with AI-generated models.
Imagine being able to present your collections with the same elegance and impact as a traditional runway show — but without the logistical constraints, exorbitant costs, or environmental impact.
Our Mission
At VirtualTryOn, our mission is to democratize high-end fashion presentation by harnessing the power of artificial intelligence and immersive technologies. We aim to empower brands—regardless of size or budget—to bring their creative visions to life through fully virtual fashion shows that are elegant, scalable, and environmentally conscious.
By replacing the limitations of traditional runway shows with flexible, sustainable, and globally accessible digital experiences, we’re redefining how fashion is showcased, shared, and celebrated in the digital era.
Our Vision
To create digital fashion experiences that are:
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Indistinguishable from shows with real models
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Fully customizable and creative
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Accessible to brands of all sizes
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Sustainable and technologically cutting-edge
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Distributed globally without geographical limits
Advantages Over Traditional Fashion Shows
Cost Reduction
Traditional fashion shows cost between €100,000 and €1 million. Our virtual solutions reduce these costs by up to 80%, eliminating expenses such as:
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Rental of exclusive venues
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Hiring professional models
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Travel and accommodation for staff and models
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Complex physical setups
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Multiple rehearsals and logistical coordination
Accelerated Timelines
We drastically reduce preparation and execution times:
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From months to just weeks of preparation
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No scheduling constraints for models
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Elimination of setup times
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Possibility of last-minute changes
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Rapid production of marketing content
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Agile response to market trends
Sustainability
A more eco-friendly approach to the fashion industry:
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Zero carbon emissions from international travel
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Elimination of waste from temporary setups
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No energy consumption from physical venues
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Ability to showcase more looks with fewer resources
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Alignment with modern consumers’ ESG values
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Strengthening the brand image as innovative and responsible
The Technology Behind the Scenes
3D Modeling & AI
Creation of Virtual Models
We use advanced artificial intelligence algorithms to generate photorealistic models with customizable features such as:
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Diversity in ethnicity, body types, and physical characteristics
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Natural facial expressions and movements
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Unique walking styles and postures
Fabric Simulation
We apply advanced physical simulation technologies to replicate the realistic behavior of fabrics:
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Natural movement and drape of materials
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Accurate reactions to light and environmental conditions
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Realistic textures for every type of fabric
Environments & Animation
Virtual Scenarios
We create extraordinary environments that would be impossible or cost-prohibitive in the real world:
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Exotic or fantastical locations
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Special effects and dynamic transitions
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Unique environmental interactions
Motion Capture
Advanced motion capture systems ensure authentic movement:
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Capturing the walk of professional models
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Smooth and natural motion
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Customization of runway styles
High-Quality Rendering
Cinematic-quality video output, ready for distribution across all channels.
How Fashion Brands Can Leverage Our Solution
Luxury Brands
High fashion brands can create exclusive and extraordinary experiences:
- Runway shows in impossible environments like flooded historic palaces or suspended clouds
- Visual effects that enhance the craftsmanship and intricate details of garments
- Creative transitions between different looks
- Immersive VR experiences for selected clients
“Imagine presenting your collection in a submerged Versailles or on the surface of the moon, with details visible in ways a live audience could never fully appreciate.”
Case Study Example:
An Italian luxury brand saved €350,000 by using our solution for the exclusive preview of their Pre-Fall collection, reaching a global audience of buyers and VIPs without the need for international travel.
Streetwear and Contemporary Brands
Contemporary brands can experiment with dynamic storytelling:
- Urban environments enhanced with surreal elements
- Integration of gaming features and digital culture
- Collaborations with digital artists for unique visual settings
- Social media–ready content included in the package
“Create a runway show in a futuristic city or a gaming environment, engaging your community in an interactive experience.”
Case Study Example:
An Italian luxury brand saved €350,000 by using our solution for the exclusive preview of their Pre-Fall collection, reaching a global audience of buyers and VIPs without the need for international travel.
Sustainable Brands
Eco-conscious brands can amplify their message through:
- Visualization of the sustainable lifecycle of their products
- Illustration of reduced environmental impact
- Storytelling that connects nature and fashion
- Strengthening the brand’s ethical identity
“Show your commitment to sustainability not only in your products, but also in the way you present them.”
Case Study Example:
AA sustainable fashion brand used our platform to showcase both its garments and their positive environmental impact, attracting the attention of major international retailers.
Virtual vs Traditional Fashion Show: Cost Comparison
| Cost Item | Traditional Fashion Show | VirtualTryOn | Savings |
|---|---|---|---|
| Venue Rental | €30,000 – €150,000 | €0 | 100% |
| Professional Models | €25,000 – €100,000 | €3,000 – €8,000 | 80–92% |
| Travel & Accommodation | €15,000 – €50,000 | €0 | 100% |
| Set Design & Construction | €20,000 – €100,000 | €2,000 – €15,000 | 85–90% |
| Hair & Makeup Teams | €10,000 – €30,000 | €1,000 – €3,000 | 90% |
| Catering & Hospitality | €5,000 – €25,000 | €0 | 100% |
| Video Production | €10,000 – €30,000 | Included | 100% |
| TOTAL | €115,000 – €485,000 | €6,000 – €26,000 | 90–95% |
Cost Item: Venue Rental
Traditional: €30,000 – €150,000
VirtualTryOn: €0
Savings: 100%
Cost Item: Professional Models
Traditional: €25,000 – €100,000
VirtualTryOn: €3,000 – €8,000
Savings: 80–92%
Cost Item: Travel & Accommodation
Traditional: €15,000 – €50,000
VirtualTryOn: €0
Savings: 100%
Cost Item: Set Design & Construction
Traditional: €20,000 – €100,000
VirtualTryOn: €2,000 – €15,000
Savings: 85–90%
Cost Item: Hair & Makeup Teams
Traditional: €10,000 – €30,000
VirtualTryOn: €1,000 – €3,000
Savings: 90%
Cost Item: Catering & Hospitality
Traditional: €5,000 – €25,000
From Concept to Implementation
Phase 1: Consultation and Briefing
Initial meetings to define the creative vision, fashion show theme, and specific brand requirements. Analysis of the brand DNA to ensure stylistic coherence.
Phase 2: Conceptual Design
Development of artistic concepts for the virtual environment, creation of customized 3D models, and definition of the general atmosphere of the fashion show.
Phase 3: Digital Production
Digitization of clothing items, programming of model animations, creation of virtual environments, and integration of scenographic elements.
Phase 4: Rendering & Post‑production
High‑definition rendering, color grading, special effects, and final editing of the runway video with soundtrack integration.
Phase 5: Delivery
Finalization of all materials, delivery of files in multiple formats optimized for each platform.
Our Team of Experts
Fashion Strategy & Creative Direction
Our team includes former creative directors and fashion professionals from prestigious fashion houses, bringing:
- Deep knowledge of current fashion trends
- Expertise in garment design and tailoring techniques
- Experience directing high-end fashion shows
- Ability to transform brand identity into visual storytelling
Technology & Innovation Specialists
Our engineers and digital production experts specialize in:
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Advanced 3D modeling and fabric simulation
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Generative artificial intelligence for model creation
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Motion capture and realistic animation
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Photorealistic rendering for high-quality visuals
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Development of immersive virtual environments
Digital Creative
Team
Our creatives are experts in digital art and immersive storytelling:
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Concept artists for unique virtual runway settings
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Visual storytellers skilled in brand narratives
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Special effects designers for immersive scenes
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Music composers for original soundtracks
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Cinematic-level post-production specialists